Tour Edge has announced the seventh version of the Hot Launch family in two flavors, the game-improvement C523, and super game-improvement E523 models, at golfer-friendly prices while stressing custom-fitting by authorized retailers.
Fast Facts Hot Launch C523 Game-improvement category
C523 Driver, Fairway Woods, Hybrids
- Full-length sole rail
- Rear sole weight
- Increased size sole channel behind the face
- 360° variable thickness face cup
- Stock shaft: UST Mamiya HL-SST 45-60 grams
- Driver $269.99, Fairway wood $169.99, Hybrid $149.99
C523 Irons
- Vibrcor TPU in undercut pocket
- Compact head thinner topline higher toe
- Wide sole
- Toe weighted
- Stronger lofts
- Stock shaft: UST Mamiya HL-SST 45-60 grams, True Temper XP-85
- $79.99 per iron
Fast Facts Hot Launch E523 Super Game-improvement category
E523 Driver, Fairway Woods, Hybrids
- Houdini sole weighting rear & leading edges
- Ridgeback crown design
- Variable thickness face
- Anti-slice heel weighting offset head
- Exclusive channel behind the face
- Stock shaft: UST Mamiya HL-SST 45-60 grams
- Driver $269.99, Fairway wood $169.99, Hybrid $149.99
E523 Iron-wood
- Hollow head perimeter weighted
- Low drag sole
- Concave cavity back
- Anti-slice offset
- Stock shaft: UST Mamiya HL-SST 45-60 grams, True Temper XP-85
- $99.00 per iron
WYNTK
As they did last year with the Hot Launch 522 series Tour Edge Golf is offering C and E versions of the new 523 series designed for the needs of recreational players at two skill levels. The Hot Launch E523 is for slower-swing speed golfers who can use the forgiveness of a super game-improvement design, and the C523 is targeted at those needing a game-improvement club.
Both will be available November 1, 2022, at pricing somewhat higher than the 522s–$20 more for the driver and $10 for the fairway woods and hybrids. Tour Edge continues to offer 48-hour shipping on any custom order placed with any of their 1,000 authorized fitters.
The E523s also has features similar to the company’s premium Exotics line, specifically the Ridgeback carbon fiber crown construction and the Houdini sole configuration.
During the official announcement, David Glod, Tour Edge founder, and the president, said, “One of the biggest reasons Hot Launch has been such a successful endeavor for us has been our ability to simplify and take custom fitting to the mainstream. Hot Launch custom fitting has increased 700% over the years, and I feel we have created a space that did not exist before for budget-minded golfers to consider the custom fit process.”
“With Hot Launch, our goal is to bring as many performance benefits as possible to the budget-minded golfer and to add in the custom fitting element that matches the unprecedented demand the marketplace is experiencing for Game-Improvement clubs.
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