SwingU, the golf technology and media company, announced a strategic partnership with top instructors, Michael Breed and Hank Haney which includes the development of the “New Breed of Golf” and a customized Hank Haney instruction mobile app. As a member of the SwingU Master Faculty, Breed’s unique blend of high-energy and entertaining instruction will be available to SwingU users across all platforms.
SwingU offers the industry’s easiest-to-use GPS, scorecard, statistics and instruction app and publishes daily content to golfers via the SwingU Clubhouse e-newsletter and website. In addition, SwingU provides advertising and direct-to-consumer solutions through SwingU Marketing and third-party app development through SwingU Academies. SwingU has grown to 4.5 million app users worldwide, building a best-in-golf reputation for on-the-course GPS & scorecard functionality and the most comprehensive golf instruction & coaching features in the world.
Breed has been a PGA Professional for over 20 years and in 2012 received the highest honor of his career when he was chosen as the PGA’s National Teacher of the Year. He has been recognized as one of the Top Instructors in America by both GOLF magazine and Golf Digest. He is currently ranked #13 on Golf Digest’s Top 50 list, and #1 in the state of New York. He operates the Michael Breed Golf Academy at Trump Golf Links at Ferry Point in The Bronx, NY, and has worked with over 30 PGA Tour, LPGA Tour, Nationwide Tour and Senior Tour players.
“I’m thrilled to partner with SwingU” said Breed. “SwingU gives me the ability to reach a huge audience of passionate golfers who want to have fun and play their best golf. The future of golf instruction is “mobile first.” I can’t wait to leverage their app technology to launch my own instruction platform for my fans and students.”
Recognizing a significant audience shift from TV to Digital platforms, Michael partnered with Facebook earlier this year to launch “A New Breed of Golf”, pioneering “Digital First” programming in golf. Available exclusively on Facebook Watch, the show averages over 230,000 unique viewers every week and features partnerships with Titleist, FootJoy, GolfPride, Microsoft and aboutGolf.
Michael hosts “A New Breed of Golf,” one of the premier daily shows on SiriusXM PGA Tour Radio, serves as the Chief Digital Instructor for Golf Digest and is a part of the Fox Sports broadcast team for its USGA coverage. Furthermore, he serves as the Analyst for PGA.com in its coverage of the PGA Championship, PGA Professional National Championship and the Ryder Cup. Previously, Michael was the star of the highest-rated golf instruction series in the history of Golf Channel, “The Golf Fix,” where Breed reinvented how golf instruction is presented during 10 seasons and more than 350 episodes.
“Michael is an awesome addition to our Master Faculty team,” said Charles Cox, CEO of SwingU. “His engaging, enthusiastic style is one-of-a-kind, and he possesses the unique ability to connect with his audience in a way that motivates them to improve. We look forward to helping him build his brand and personality across all of our platforms.”
“I’m excited to work with the team at SwingU to develop a new mobile for my global teaching business,” said Hank. “Golfers like everyone else, consume most of their content on mobile devices. SwingU’s technology provides the best possible mobile offering for golfers, combining an intuitive user interface with the tools golfers want to use and functionality that keeps golfers engaged and improving.”
Hank Haney is widely regarded as one of the greatest golf instructors of all time. He has been ranked by both Golf Digest and Golf Magazine as one of the top teachers in golf since the inception of the lists. His students have won every major championship in men’s, women’s junior, amateur and professional golf. He has trained more than 3,000 golf instructors in more than 30 countries. His book, “The Big Miss,” chronicling his time as Tiger Woods coach, debuted at #1 on the New York Times Best Sellers list. For six seasons he starred in “The Haney Project,” on Golf Channel, driving the highest single episode ratings for original programming in the network’s history. Haney now hosts SiriusXM’s “Hank Haney Golf Radio Show” daily on PGA Tour Radio and serves as an instruction editor for Golf Digest.
“Hank is an outstanding instructor as well as a household name in golf instruction, so we’re obviously excited to work with him to develop a world-class mobile solution for his global instruction business,” said Charles Cox, CEO of SwingU. “His insight, along with the proven principles he has used with legendary tour-playing students, gives him so much credibility with amateur golfers. We’re eager to help him build his and serves as an instruction editor for Golf Digest.
About SwingU
Founded in 2010 and headquartered in Hartford, Connecticut, SwingU is a golf technology and media company. The company owns and operates top-rated mobile apps: SwingU (GPS, scorecard, statistics & instruction); gottaGolf; and The Golf Tracer (social and ball tracing). SwingU Marketing offers world-class branded content & marketing services, giving advertisers access to SwingU Clubhouse, the most engaged daily golf e-newsletter in the world, as well as more than 1 million monthly active users across its app platforms. SwingU Academies develops customized, world-class apps for instructors and academies.
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