Under Par Golf Media

New Model Joins the Popular Ft. Worth BLACK Irons;
Nickel-Chrome Clubhead Finish Irons Now Available

Ben Hogan Golf Equipment Company (BHGEC) has introduced Ft. Worth WHITE Irons, a complimentary line of custom, hand-crafted forged irons that answer widespread golfer demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish. The new ‘white’ irons are available for purchase immediately without retail mark-up thanks to BHG’s proven direct-to-consumer sales and distribution model that offers unprecedented pricing for high-performance, custom-made forged irons.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “On the heels of our sales success with the Ft. Worth Black Irons,  we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

White adds, “As with the Ft. Worth BLACK irons, the WHITE irons will be custom-built clubs to individual golfer’s specifications. But, most importantly, unlike other brands who launch a product that is not readily available, our exclusive factory-direct business model allows us to put these irons in the hands of golfers immediately and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels.”

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for serious, accomplished players seeking a rare blend of feel, consistency, accuracy and forgiveness. Extensive player and machine testing validate that the irons generate a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-center hits, when compared with competitive irons. This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimize the size, shape and depth of the unique ‘depression cavity’ on the rear of each club head.

The new Ft. Worth White Irons also feature proprietary enhanced V-Sole® Technology, which is the most versatile sole in golf and has long been a trademark of Ben Hogan irons and wedges. It combines a high bounce leading edge and low bounce trailing edge on the sole and allows for easy manipulation of the club head no matter the lie and without changing the loft. The bounce angles on the Ft. Worth White Irons have been re-engineered slightly on each club head to eliminate ‘grab’ by the turf, especially on less-than-full shots.

Further, the Ben Hogan Golf Equipment Company’s signature PreciseLoft® System has been simplified in the Ft. Worth WHITE Irons. While the Company remains committed to consistent 4-degree loft gaps between each iron for optimal distance gapping and to minimize loft ‘compression’ at the short end of the set, the Ft. Worth WHITE Irons will only be offered in one loft matrix. The mid-high launch profile (22 to 46-degrees) is preferred by the vast majority of Ben Hogan iron players.  Ft. Worth White Irons will be stamped with traditional numbers (#4 – PW) on the sole.

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customized at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

The Ft. Worth White Irons are available for purchase at www.BenHoganGolf.com exclusively. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct-to-consumers for $700.00 per seven-piece set (#4 iron – Pitching Wedge). Moreover, the Company offers a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Company.

Three-Year Agreement Will Bring Popular Box Subscription Service to Golf’s Fastest Growing Tournament

Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, has reached a three-year agreement with Golf Tourism Solutions to be the title sponsor of the Fall Classic, the game’s fastest growing tournament.

As part of the sponsorship, the Myrtle Beach-based event will now be named the Short Par 4 Fall Classic. The fifth annual event will be played November 11-15 on Sixteen of Myrtle Beach’s best courses. A 72-hole, two-person team event, the Fall Classic initially planned to cap the field at 360 players but due to demand expanded to 432. Even with the increased field size, the tournament has been sold out for more than a month.

As part of its sponsorship, Short Par 4 will provide Fall Classic players with custom branded apparel, including a Greg Norman pullover.

“Short Par 4, which delivers great quality and value, is an ideal partner for the Fall Classic,” Tournament Director Scott Tomasello said. “The Fall Classic appeals to golfers who enjoy the best the game has to offer and it has been growing in popularity, much like Short Par 4. This is a partnership between a brand and an event that are on the rise, and it will be beneficial to both parties and our golfers.”

Teams will be flighted based on their USGA handicaps and there will be a different format of play each day. The tournament formats will be best ball, Texas scramble, modified alternate shot and a scramble, but the golf course lineup and entry fee of $375 have been the driving forces behind the event’s rapid growth.

The courses hosting the four-round event are the Dye and Fazio courses at Barefoot Resort, Farmstead Golf Links, Glen Dornoch, Heritage Club, Leopard’s Chase, Long Bay, Pawleys Plantation, Pine Lakes, Prestwick Country Club, Rivers Edge, Thistle, TPC Myrtle Beach, Tradition, True Blue and World Tour.

Tournament festivities will begin with a welcome reception at House of Blues on November 11, an event that will feature free hor d’oeuvres and two free drinks for each person. After four rounds of golf, the event will conclude with an awards dinner at the House of Blues that will includes a buffet dinner, two free drinks per person and live entertainment.

For more information, go to MyrtleBeachFallClassic.com.

ABOUT SHORT PAR 4:

Short Par 4 is a personal stylist for the golf inspired life that delivers brand name golf apparel, accessories and gear directly to its member’s doorstep – each for up to 60% off retail prices.

The vision of the company is to provide golf enthusiasts with the highest quality products at member’s only pricing delivered directly to their doorsteps – keeping their style tight and allowing them to spend more time on the course, not in their closet. As the premier styling service for the golf community, Short Par 4 boasts one of the fastest growing memberships of any subscription box on the web.

Every month, Short Par 4 delivers exclusive brand name golf apparel and products that promise to make their member’s look handsome both on and off the course. Whether on a date, on the tee box or at the office, Short Par 4’s Style Caddies have their members covered!

With a membership for all budget sizes, every box includes top rated and premium golf brands like Under Armour, Nike, Puma and Callaway and burgeoning brands like Travis Mathew, Linksoul, Greyson and more. Each delivery is hand curated according to season and the golfer’s unique style profile that they fill out on the website.

Short Par 4 is a dynamic, fast growing, company that will be adding a new level of membership with some of golf’s leading PGA Professionals in the upcoming months. This new box experience will consist of exclusive PGA tour golf apparel, footwear and accessories.
Short Par 4 has been thriving since 2014 and has shipped over 500,000 boxes and counting. The company is located in Sarasota, Florida.
For more information, please visit https://www.shortpar4.com/.

Inductees to be enshrined into the World Golf Hall of Fame on June 10, 2019 in Pebble Beach the week of the men’s U.S. Open Championship

Retief Goosen, Billy Payne, Jan Stephenson, Dennis Walters and the late Peggy Kirk Bell will officially join the ranks of the World Golf Hall of Fame as the Class of 2019.

These five new members will be enshrined at the World Golf Hall of Fame Induction Ceremony on Monday, June 10, 2019 in Pebble Beach the week of the men’s U.S. Open Championship. The ceremony will take place at the Sunset Center in Carmel-By-The-Sea, CA.

Peggy Kirk Bell, United States – Lifetime Achievement Category
Margaret Anne “Peggy” Kirk Bell took up the game as a teenager, making a name for herself as an amateur star. She went on to become a charter member of the Ladies Professional Golf Association in 1950 after winning the 1949 Titleholders Championship and participating on the winning 1950 Curtis Cup team. She received the PGA of America’s First Lady of Golf Award in 2007 and was an avid supporter of the game as a top 100 golf instructor, becoming the first woman selected into Golf Magazine’s World Golf Teachers Hall of Fame.

Retief Goosen, South Africa – Male Competitor Category
Known affectionately as “The Goose,” Retief Goosen sat within the Official World Golf Ranking’s top 10 for more than 250 weeks from 2001 through 2007. His 33 worldwide wins include two U.S. Open Championships in 2001 – the same year he was named European Tour Player of the Year – and 2004. Goosen led the European Tour Order of Merit in 2001 and 2002. He also played in six consecutive Presidents Cups from 2000 to 2011 as part of the International Team.

Billy Payne, United States – Lifetime Achievement Category
During his 11 years as Chairman of Augusta National Golf Club from 2006 to 2017, William Porter “Billy” Payne oversaw a number of significant achievements including the introduction of female members into the club’s membership. He originated the Drive, Chip & Putt National Championship with the USGA and PGA of America and established the Asia-Pacific Amateur and Latin America Amateur tournaments, each offering guaranteed Masters’ spots to the winners. Named the GWAA’s William D. Richardson Award recipient, Payne also received the Olympic Order after serving as president and CEO of the Atlanta Committee for the Olympic Games from 1992 to ‘96. Continuing his legacy and involvement with the Olympics, Payne was a key figure in the successful return of golf to the 2016 Games.

Jan Stephenson, Australia – Female Competitor Category
In her first season on the LPGA Tour in 1974, Jan Stephenson was named LPGA’s Rookie of the Year. She went on to lead an impressive career with 20 professional victories, including 16 on the LPGA Tour. She is a three-time Major Champion with wins at the 1981 du Maurier, 1982 LPGA Championship and the 1983 U.S. Women’s Open. Her impact on the game extends outside of her play as one of the founders of the Women’s Senior Golf Tour. She is involved with golf course design and has made many charitable contributions including being an honorary chair of the National Multiple Sclerosis Society. Stephenson was also honored with the Order of Australia Medal in 2018 for her contributions to the game of golf.

Dennis Walters, United States – Lifetime Achievement Category
Dennis Walters is an elite golfer who was paralyzed from the waist-down at the age of 24 following a golf cart accident. He has since dedicated his career to sharing life lessons and inspiring fans and disabled golfers of all ages through golf clinics and special performances at more than 3,000 worldwide appearances. Former spokesperson and national ambassador for The First Tee, his message is to always continue hoping and dreaming. He is one of only 11 honorary lifetime members of the PGA of America. Walters was also honored with the 1978 Ben Hogan Award and was a 2018 recipient of the USGA’s Bob Jones Award.

These five Inductees will bring the total number of World Golf Hall of Fame Members to 160.

“The 2019 Induction Class is one of the most well-rounded groups we’ve had to date,” said Jack Peter, President of the World Golf Hall of Fame. “We are excited to begin working with them as we gear up for the Induction Ceremony in Pebble Beach this June.”

The Class of 2019 was elected by the Hall of Fame’s Selection Commission, which debated a group of 15 finalists. The Inductees each passed the required 75 percent voting threshold – approval by at least 12 of the 16 members.

The Selection Commission was Co-Chaired by Hall of Fame Members Nancy Lopez, Jack Nicklaus, Gary Player and Annika Sorenstam and included the members of the World Golf Foundation Board of Directors and a mix of institutional and at-large seats.

The finalists were vetted by the Hall of Fame’s Selection Sub-Committee. The Sub-Committee vetted every candidate that met the qualifications of the Hall of Fame’s four Induction categories.

About the World Golf Hall of Fame & Museum

The World Golf Hall of Fame & Museum celebrates golf and preserves the legacies of those who have made it great. The Hall of Fame & Museum, located at World Golf Village in St. Augustine, Florida, serves as a steward of the game through engaging, interactive storytelling and exhibitions featuring artifacts, works of art, audio, video and photography significant to the history of golf and its members. The Hall of Fame is a 501(c)(3) nonprofit institution and is allied with 26 national and international golf organizations, including The European Tour, LPGA, the Masters Tournament, PGA of America, PGA TOUR, The R&A and USGA. To learn more about the World Golf Hall of Fame or to lend support, visit www.WorldGolfHallofFame.org.

Mizuno, the global leader in golf equipment renowned for its expertise in irons, has unveiled the next evolution of JPX-the JPX919 Series. Highly engineered, the JPX919 Series of irons are designed to deliver exceptional performance for all types of golf swings.

Founded in Osaka, Japan in 1906, Mizuno has long held enviable industry- and tour-wide reputation for crafting the very finest irons in the game, offering golfers the ultimate blend of looks, feel and workability. The JPX900 Series irons lead a resurgence for Mizuno, with the Tour model boasting three of the last seven titles to its name. Kevin Tway, the first time winner at the first tournament of the new PGA year, the Safeway Open, played JPX919 irons.

The new JPX919 family comprises Tour, Hot Metal, and Forged models, each engineered from different base materials to help enhance performance for particular swing types. The JPX919 Tour is forged from 1025E Pure Select Mild Carbon steel; the JPX919 Hot Metal is crafted from high-strength Chromoly 4140M; and the JPX919 Forged is Grain Flow Forged from Boron-infused steel.

Despite their design differences, all three irons are unmistakably Mizuno in profile and sensation through impact.

The JPX919 Tour promises tour-caliber performance with precision distance control. It is a more compact, streamlined evolution of Mizuno’s standout JPX900 Tour iron from 2017/2018, which helped to re-establish Mizuno as the iron of choice on Tour among both contracted and non-contracted players. Grain Flow Forged HD(High Density) from a single billet of 1025E Pure Select mild carbon steel in Hiroshima, Japan, the JPX919 Tour offers the softest, purest Mizuno feel yet.

The JPX919 Tour has that compact, lean look over the ball that elite shotmakers crave, with the top edge narrowed by 10% compared to its predecessor to match the grinds most commonly requested on tour. Despite this, it offers surprising stability for a compact players’ iron, delivering tight distance patterns on off-center strikes courtesy of a frame that is open at the heel portion to enhance stability and launch, while still producing a tour-preferred vibration and sound at impact.

“The JPX919 Tour’s compact profile doesn’t tell the whole story,” says Jeff Cook, Mizuno’s PGA Tour Manager. “There’s a surprising level of stability and distance control built into this geometry. Its predecessor attracted a new wave of younger tour players into Mizuno irons and made a big impact by winning back to back US Opens, a PGA Championship, and recording a course record 61 at St. Andrews.”

It features a Pearl Brush chrome-plated finish to enhance durability and soften its precise lines in bright sunlight and can be built to a customer’s desired specification as part of a full, split or short set.

Availability: 3-PW/ RH only.

The JPX919 Hot Metal provides a benchmark in iron design, engineered for the perfect blend of ball speed and soft, controllable landing angles. The Chromoly has paved the way to a new multi-thickness face that promotes astonishing ball speeds, while seamless one-piece cup face construction ensures surprising levels of feedback even at such unprecedented ball speeds.

It shares the Tour’s new frame, which is open at the heel portion to enhance stability, launch, and a loft- appropriate flight apex for controlled, soft-landing approaches. Re-engineered Sound Ribs have been developed to hit specific vibration patterns that ensure a satisfying sensation through impact, with the  JPX919 Hot Metal featuring the same Pearl Brush finish as the Tour.

The Hot Metal offers a steeper transition into more compact scoring irons and wedges, with set-matching gap, sand and lob wedges available, engineered from a softer X30 steel and blessed with precision-milled grooves and faces for improved spin and control around the greens.

“The most impressive thing about the JPX919 Hot Metal is the launch control and flight apex,” says Chris Voshall, Senior Engineer at Mizuno. “The extra ball speed and distance doesn’t come from low-flying bullets- we work the design backwards from the correct landing angles. These are irons for the golf course, not just the launch monitor!”

Availability: 4-LW/ R & L Hand

A new reverse-milled clubface, CNC-milled from the sole up to create a larger area of minimum face thickness, makes the streamlined JPX919 Forged Mizuno’s fastest ever one piece forged iron in terms of measured ball speed. The resulting weight removed from the face also allows a lower, deeper center of gravity making it easier to flight the long and mid-irons. Mizuno’s trademark workability and elevated  Grain Flow Forged HD(High Density) feedback ensure that the JPX919 Forged is also Mizuno’s most versatile iron.

Like the Tour and Hot Metal the Forged features the same finish and stability frame, open at the heel portion to enhance stability, launch and loft appropriate flight apex for soft-landing approaches. It is Grain Flow Forged HD from a single billet of 1025B mild carbon steel in Hiroshima, Japan for unmistakable Mizuno feel, with just a trace of Boron infused into the billet to make it 30% stronger and allow greater design possibilities in a forged head. The overall package is one of “balanced performance” with the JPX919 Forged offering the ultimate blend of ball speed, stability and feedback within a more refined playing profile.

“A deeper, wider milling across the back of the face allows the JPX919 Forged to transfer more energy  to the ball than any previous Grain Flow Forged iron,” says David Llewellyn, Director of Golf R&D at Mizuno. “None of that would have been possible without that small addition of Boron into our steel billets, which gives the additional strength needed to reinforce the face.”

Availability: 4-GW/ R&L Hand.

All JPX919 irons will be available through the Mizuno Perfomance Fitting System, which features Swing DNA software and offers one of the widest selections of no upcharge shafts and grips in the industry.

Mizuno has strived to “create the best products for consumers” for 112 years and the entire JPX919 iron family adheres firmly to that original spirit and desire, while offering the best performance benefits that modern technology can bring.  #NothingFeelsLikeaMizuno!

For further information on the new JPX919 Series plus Mizuno’s full range of golf equipment, bags and accessories visit MizunoUSA.com.

Elite Academy Continues Legacy of Quality Golf Instruction in Central Florida

There’s no place like home for the Gary Gilchrist Golf Academy.  One of golf’s top coaches has extended his contract with the Mission Inn Resort & Club in Howey-in-the-Hills, Florida, near Orlando, adding three more years to a relationship that started back in 2008.

“We’re thrilled to keep Gary and his staff as part of the Mission Inn family,” said Bud Beucher, Vice President and General Manager. “It’s only fitting that one of the game’s most accomplished teachers is based at one of the game’s most enjoyable resorts.”

The facilities at Mission Inn Resort create the perfect holistic training environment for golfers at all levels, allowing Gilchrist and his team to provide technical, mental, fitness, and on-course training. Students also have access to El Campeón Golf Course, an original member of the Florida Historic Golf Trail, and Las Colinas, known for wide fairways rolling over gentle rises that are ideal for showcasing a wide range of skills.

In a career that spans more than 25 years, Gilchrist has been responsible for recruiting, training, and developing more professional, amateur, and junior golfers than any coach in the world. He has been recognized by Golf Digest as a Top 50 Teacher in America 2011-2018 and by Golf Magazine as a Top 100 Teacher 2012-2018.

Gilchrist has taught many of the game’s best professionals. His players have won a combined 8 majors since 2010 under Gilchrist’s guidance and four have achieved World #1 rankings. Gilchrist’s pro students have won over 61 times on the PGA, LPGA, LET, and European Tours.

Just recently, the students at Gilchrist Academy defended their title winning back-to-back championships at the 5th Annual Hurricane Junior Golf Tour Academy Cup Tournament, contested on the magnificent Robert Trent Jones Sr. & Jr. designed Celebration Golf Club in Central Florida. Jason Hsu, a GGGA student, took 1st place in the (14-15) boys division. If you are ready to TRAIN LIKE A CHAMPION, call 1-800-639-9099 to learn GGGA’s Full Time Training Program for junior golfers or visit GGGA.com.

Family owned and operated for more than 50 years – and refreshed with a $2.5 million renovation of all 176 guest accommodations – Mission Inn Resort & Club is only35 minutes from Orlando, but worlds apart from the hustle and bustle. The resort’s 1,100 acres provide a peaceful sanctuary where groups can retreat from the golf course to enjoy a full range of dining options, social experiences, and individual relaxation.

Along with award-winning golf, Mission Inn Resort offers a world-class tennis center, wellness spa and fitness center, trap and skeet range, miles of bicycling trails, and volleyball courts, as well as a 52-slip marina on Lake Harris for boating and fishing.

For further details and reservations, visit www.missioninnresort.com or call (800) 874-9053 toll-free and (352) 324-3101 direct.

About Mission Inn Resort & Club: An authentic Florida experience, Mission Inn is a four-season resort located in the rolling hills of Central Florida’s Lake County in the town of Howey-in-the-Hills, 35 minutes northwest of Orlando. The destination resort features classic Spanish Colonial architecture, graciously appointed guestrooms, suites and villas, two championship golf courses, three restaurants, two lounges, and poolside bar. Recreational amenities include eight tennis courts, trap and skeet shooting range, jogging and bicycling trails, volleyball courts, outdoor pool and hydro-spa, fitness center, nautical center with 52-slip marina, fishing, and powerboat, and eco-touring. The 6,200-square-foot Spa Marbella provides an extensive menu of treatments and services. More than 30,000 square feet of well-appointed indoor and outdoor event space is available for meetings, banquets, holiday parties, weddings, and special occasions. For more information, call (800) 874-9053 or visit the resort’s Web site at www.missioninnresort.com

Diamond Resorts™ announced today the initial group of world-class sports and entertainment celebrities confirmed to play in the inaugural Diamond Resorts Tournament of Champions™, Jan. 17-20, 2019, at Tranquilo Golf Club at Four Seasons Resort Orlando in Florida.

Hall of Famers Ray Allen, Brian Urlacher, Ivan “Pudge” Rodriguez, John Smoltz and Marcus Allen; six-time Cy Young Award Winner Roger Clemens; Chicago Cubs pitcher Jon Lester; Houston Astros pitcher Justin Verlander; former NASCAR champion Michael Waltrip; NHL star Jeremy Roenick; and actors Alfonso Ribeiro and Jack Wagner will be among the celebrities playing alongside LPGA winners from the past two seasons in the unique tournament.

To date, 34 LPGA professionals have qualified to play by virtue of being a tournament winner in 2017 and/or 2018, including Brittany Lincicome, Brooke Henderson, In-Kyung Kim, Michelle Wie, Shanshan Feng, Inbee Park, Sung Hyun Park, Angela Stanford and Marina Alex. For the full list of qualified LPGA players, visit DiamondLPGA.com/players.

As an official LPGA Tour event and the  2019 season opener, the Diamond Resorts Tournament of Champions will feature two tournaments within one. The women will compete for $1.2 million in official prize money over 72 holes of stroke play with no cut, while the celebrities will compete for their own $500,000 purse utilizing a Modified Stableford scoring format. Threesomes may include a combination of LPGA professionals and sports and entertainment celebrities.

All four days will be nationally televised, with Thursday and Friday on Golf Channel, and Saturday and Sunday on NBC network.
Former top-ranked American tennis player Mardy Fish, who won Diamond’s former tournament, the Diamond Resorts Invitational in 2016 and 2018, is one of the first 17 celebrities to have confirmed his participation. Joining him will be former MLB All-Star pitcher Mark Mulder, who won Diamond Resorts tournament in 2017. Also playing are Mark Rypien, former Super Bowl MVP; Blair O’Neal, Golf Channel personality; Colt Ford, country music singer and songwriter; and Chad Pfeifer, Bush Institute Warrior Open Champion.

About Diamond Resorts

Diamond Resorts offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.

To learn more about Diamond Resorts, visit DiamondResorts.com. To learn more about the tournament visit DiamondLPGA.com.

The Bag Boy Company, the industry leader in golf travel covers, is proud to introduce the latest design for 2019 – the patented Freestyle Six-Wheel Travel Cover. “We listened to consumers who tell us they want an easier way to travel with their clubs that’s also easier to store when not in use,” said Pat Gallagher, Bag Boy Product Manager.

“The latest luggage trend is the upright swivel case with four rotating wheels. We took that design and improved it by adding two additional wheels, giving you the ability to push or pull 360 degrees upright or tilt and pull traditionally”, said Gallagher. The swivel wheels make walking through any airport a breeze, providing complete mobility.

The new Freestyle offers ample storage in the main compartment (full-size cart bag and clubs) with additional padded support for maximum club protection. Features include a large external pocket and four convenient handles for lifting out of a car trunk or off a baggage carousel. When not in use, the Freestyle can be easily folded down to a fraction of the original size for compact storage and placed inside an included storage bag.

“We are very excited to release the innovative Freestyle. From its mobility, durability and compact storage, it will protect a golfer’s biggest investment, their golf clubs, while traveling,” said Gallagher. Available in three colorways: Black/Charcoal, Black/Red and Navy/Charcoal for $219.95 SRP at https://bagboycompany.com/freestyle.html and retailers nationwide.

Enliven your Vision. Enhance your Performance. Enrich your Budget.

Think of sunglasses as your music player. Sunglasses have one control feature, they turn down the volume of brightness of your environment. Just as an added bass and treble control on your music player adds more depth, Enliven lens technology adds bold contrasts and fine details to enhance the visual experience and improve your game.

Enliven™ Color Capture technology adjusts the wavelengths of light that matter most; making greens, blues, and reds pop with definition. Enhanced contrast reveals changes in textures of the greens and maximizes color separation to enhance depth perception. The added contrast makes it easier to track a ball in flight and distinguish it on the fairway.

Enliven lens technology is available in a wide range of already popular Tifosi frame styles including Seek FC, Veloce and the new Alliant, each at $49.95 MSRP.

Tifosi is the word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us. We are enthusiasts about our product, our sport, and our fun.